From a Huffington Post article:
"He and his fringe group of churchless followers believe that at 6 p.m. on Saturday, May 21, a massive earthquake will make its way around the earth, beginning in Fiji and New Zealand. Graves will open and two hundred million 'saved' individuals will float up to heaven. The doomed remainder will live on an unruly earth for five months before God annihilates it five months later."
I like how specific the prediction is. I also like the "floating up to heaven" description.
They've really launched quite an impressive advertising campaign! (I don't know if "advertising" is the right word.) I also like that this is something we're debating ("Why May 21 2011 isn't the end of the world"; "May 21, 2011: Not the end of the world").
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